A decision to diversify from solely farming was made in 2005 starting with a small bookshop. Today Folders has the largest retail showroom of its type in the Far North with a wide array of products delivering big city goods at big city prices. And, we still have the bookshop but that's another story!
Folders is the modern incarnation of a New Zealand family business that spans three generations in Kaitaia. The relationship with Kaitaia goes back even further to 1834 when one of their ancestors, Rev. Joseph Matthews, was the founding father of the township.
Many people falsely believe that the big corporate retailer will give you a better deal. We continually expose that myth. Our range is massive and growing daily, our prices are competitive if not better, plus we give the service only small independent retailers can. We actually have real people at the other end of the phone!
As a rural retailer we need customers for life because there are not many to choose from in a small rural town. And, if we do something wrong everyone knows by lunchtime! So real customer service is what we do! Every reasonable request will be always answered with a "YES".
The essential cog! Picks up the pieces and makes everything work after the other three make changes. Responsible for the administration, customer service, the buying team, and anything else we can think of.
The in-house workaholic! Future's strategist and the main cause of looking at what's next. Responsible for marketing strategy and implementation. Occasionally drives a tractor when farm staff need help.
The systems guru! If you want something to go from A to B whether its farm water networks or online sale fulfilment processes. Responsible for systems analysis and implementation plus special projects.
Our cool Geek! Creates the technical innovation around all our online activity. Responsible for the smarts needed to deliver the best possible online experience to our valued customers.