Panasonic 48" OLED with Fire TV OS TV-48Z85AGZ

OLED

OLED & HCX Pro AI Processor MK II - 4K OLED TVs have individually illuminated cells, to create natural colour and high contrast – where black, really is black. In parallel, our HCX Pro AI Processor instantly analyses the picture; finesses colour accuracy, contrast and clarity for step-up picture performance.

HCX Pro AI Processor MK II

The new HCX Pro AI Processor MK II inside our premium TVs delivers truly accurate colour, contrast, and pin-sharp clarity – great for fast-moving action, sports, games, etc. Using AI, the TV knows when you’re watching sport, and adjusts the picture and sound for you.

Auto AI for always optimal picture and sound

Auto AI – Utilises AI neural networks to analyse the incoming signal and picture content. It then instantly adjusts the picture and sound settings to give you the best result for the content you are watching. Auto AI knows the settings for sport, live music, film scenes and more so just sit back and enjoy the performance as Auto AI handles everything for you.

Get right to your good stuff

Fire TV puts your favourite apps front and centre on one main home screen. So you can quickly find shows, movies, and live TV you love without the endless scrolling. TV design varies by region and year.

Watch. Listen. Share. AirPlay lets you do it all.

Airplay lets you share videos, photos, music and more from iPhone, iPad, or Mac to your Fire TV. So sit back and enjoy everything you love - in more places than ever. *Apple, Airplay, iPad, iPhone, and Mac are trademarks of Apple Inc., registered in the U.S. and other countries and regions.

Watch TV your way

Create up to six user profiles with unique watchlists and personalized recommendations based on the shows and movies you love—so anyone watching feels like a main character.

A brilliant TV experience

Fire TV is your smart home hub. Pair with compatible smart home devices to see live camera feeds, use Airplay, control your lighting and thermostat and more—all on your TV.

Liven up your living space

Fire TV Ambient Experience turns the biggest screen in your home into a personal display for beautiful artwork, personal photos, music and customisable Alexa widgets.

Say it. Alexa will play it

Use Alexa on the Voice Remote to find your favourite shows and movies in a snap—no endless scrolling needed. Launch apps, change channels, control your smart home, and more.

Broad compatibility with HDR formats

Multi HDR Format - By supporting all HDR (High Dynamic Range) formats our premium TVs assure best possible performance - regardless of picture source. Brightness and colour are optimised scene-by-scene; whether the source is HLG, HDR10, HDR10+ Adaptive, or the new Dolby Vision format with Precision Detail. *Dolby, Dolby Vision IQ, Dolby Vision, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation.

Advanced intelligent sensing

Advanced intelligent sensing - detecting the ambient room light colour temperature in addition to the room light brightness, adjusts the picture to deliver a more natural experience when, for example, watching under warm-coloured lights at nighttime.

Experience a new dimension in HDR viewing

Dolby Vision IQ - It literally adds a new dimension to viewing HDR thanks to the TV’s advanced ambient light sensor. Whether your living room is completely dark or brightly lit, the HDR picture is dynamically perfected for the best colour and contrast. *Dolby, Dolby Vision IQ, Dolby Vision, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation.

Next-gen Filmmaker Mode with intelligent sensing

Enjoy your favourite movies as the director intended. Next-generation Filmmaker Mode applies our intelligent sensing technology to adjust colour temperature and ambient brightness to ensure every movie is faithful to the director’s vision, even under bright lights.

Amazing Netflix action in any lighting condition

Netflix series and films are made to exacting standards, so that they can look stunning on a big screen. Netflix Adaptive Calibrated Mode means your TV gets the best from their shows, whilst our exclusive ambient light sensor automatically adjusts the display according to the room's lighting conditions, delivering the experience their makers intended. *Netflix streaming membership required.

Big screen, epic speed, resolution and clarity for every game

Thanks to Game Mode Extreme our new 4K OLED TVs with HCX Pro AI MK II processor are ready for action. The latest revolutionary panel delivers both HFR (High Frame Rates) including HFR for Dolby Vision Gaming and VRR (Variable Refresh Rates) which brings you beautiful, high-resolution tear-free graphics that redefine cinematic brilliant and the gaming experience.

Smooth and intuitive set up for gaming devices

Enjoy easier and more intuitive game settings when connecting gaming devices into the TV via HDMI. Our new Game Control Board displays detailed game related information and you can easily check the setting status. To make your gaming experience even smoother, this can be accessed by 1 action if assigned to the My APP button.

Great sound whatever your play style

Game Sound Mode allows for switching between sound modes that optimize sound for the game you are playing. RPG mode creates a sense of reality for a gaming experience filled with intensity. FPS mode focuses on audio location allowing players to hear the subtle sounds of their enemies and take the upper hand. Which mode will you pick?

Dolby Atmos®

Dolby Atmos® - found in the newest cinemas, and on our premium TVs expresses sound with astonishing clarity, richness and depth. Sound effects are precisely placed in virtual space and time to envelope you in the atmosphere. *Dolby, Dolby Vision IQ, Dolby Vision, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories Licensing Corporation.

Theatre Surround Pro

Theatre Surround Pro - turns home cinema into premium listening pleasure thanks to outstanding sound qualities and a wide selection of sound modi: soundscapes are impressive, bass is powerful and deep, and dialogues are crystal clear.